ActiFi—a SaaS company in the financial services industry—came to us needing help re-vamping their website and reimagining their existing branding elements into a more refined, tech-forward identity. This one-page website introduces customers of different audiences to their company and provides information about their proprietary software product, SuccessPro. After learning more about the software, I developed a series of illustrations that explains the benefits and functionality in a graphic and easy to understand way. After designing the website, I then worked with a developer to add motion to the graphics.