CORA Capital came to us as they were shifting the company from a full service financial company to an RIA. They asked us to reimagine their brand to be more sophisticated in order to acquire more clients and advisors. At this point, they had a logo and a simple website, but not much of a brand identity. We were given the direction from the client that they loved their logo and colors but they were not a fan of the heavy use of stock photography on their current website.

As the Art Director on the project, I started by developing style boards to complement their logo that featured a system of graphic illustrations that are not only a nod to the shapes in their logo, but also symbolize a client's financial path through different stages of their life. From there we developed the website, starting with wireframes and moving into high fidelity design that featured professionally shot photography of the CORA team.