The Client: NAXION is a leading marketing research and consulting firm based in Philadelphia that helps clients solve complex marketing challenges through research and analytics.

NAXION came to us wanting to redesign their website that had not been updated in many years. They wanted their website not only to highlight their expertise and history, but also position them as a company that knows how to use modern technology to its advantage.

As the Art Director on the project, I explored many iterations of ways to express the brand promise of “The Power of Perspective” visually. Ultimately, we brought the idea to life through conceptual imagery of a human eye focusing. I also refreshed their brand colors and typography to be more modern, sleek, and tech-forward in style. All brand colors used for typography were developed with accessibility standards in mind.

The website redesign not only effectively communicates NAXION’s unique value proposition, it also highlights their ability to help clients transform evolving data and challenges into actionable insights.